Why exhibit at Ti Sana
The point of reference for those seeking a more conscious way of living in Italian-speaking Switzerland
Ti Sana is the historic and most authoritative conscious living fair in Italian-speaking Switzerland: an event that for years has brought together companies, professionals, operators, and enthusiasts united by the search for a healthier, more conscious, and natural lifestyle.
Exhibiting at Ti Sana means getting in touch with a vast, motivated audience that is genuinely interested in a more conscious approach to well-being and quality of life in all its forms. Visitors come to the fair to discover what’s new, experience products and services, deepen their passions, and find concrete answers to their need for balance and quality of life.
Ti Sana is the ideal place to open a temporary showcase in the heart of Lugano and position your brand at the center of a continuously growing sector. In just a few days, you can meet thousands of potential customers, present offers, launch new products, rapidly increase brand awareness, and create direct relationships that would normally require weeks or months of work.
In an increasingly digital world, meeting the public in person means building trust, relationships, and recognition in a direct and authentic way. With over 16,000 visitors in the 2026 edition, Ti Sana offers companies the opportunity to transform their presence into a concrete experience, where human connection, value, and visibility become real tools for growth and brand positioning.
A rapidly growing market, a sophisticated audience
Switzerland has always been one of the European countries most attentive to quality of life, natural health, sustainability, and innovation related to daily well-being. The Swiss consumer stands out for their attention to products, services, and experiences capable of concretely improving their lifestyle.
Sectors showing strong growth include natural food, organic cosmetics, sustainable living, green mobility, wellness paths, experiential travel, and practices dedicated to personal balance and spiritual research.
Exhibiting at Ti Sana means entering a dynamic and constantly evolving market, meeting an audience ready to listen, discover, and purchase. The fair allows you to consolidate your distribution, create new business contacts, present innovations, and strengthen your positioning as an innovative and authoritative entity.
Represented sectors
Ti Sana welcomes entities from different worlds but united by the same vision: improving the quality of life through products, services, experiences, and knowledge.
An event that generates concrete opportunities
- 30 years of Ti Sana: Since 1997, Ti Sana has been a point of reference in the world of wellness and natural living. Participating means becoming part of an authoritative reality that has grown over the years together with its community and exhibitors.
- 16,000 visitors in the 2026 edition: A large and loyal community that experiences Ti Sana in person to discover products, services, and experiences related to conscious living, and continues to follow us all year round through a digital network of over 50,000 people.
- Over 200 exhibition booths: A dynamic and selected context where companies, professionals, and brands can tell their stories, create relationships, and develop new business opportunities.
- 120+ conferences, workshops, and practices: A continuous program of content and experiences that increases audience engagement and enhances the presence of exhibitors throughout the event.
Partnerships and collaboration opportunities
Among this year’s novelties, Ti Sana introduces new partnership paths designed for companies and brands that wish to build a more strategic and continuous presence, going beyond the days of the event.
The new partnership packages allow for immediate visibility through online and offline communication activities, dedicated content, special initiatives, and promotional opportunities that accompany the brand even before the fair opens.
The collaboration formulas are modular and customizable and can include communication presence, experiential activities, editorial content, networking, and initiatives dedicated to partner enhancement.
The goal is to create authentic collaborations capable of generating authority, continuity of presence, and valuable connections with a large and loyal community.
